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Job Detail : Senior Event Marketing Manager


Job Title : Senior Event Marketing Manager Salary : RM6000
Job Level : Manager Category : Sale / Marketing/Marketing
Location : Kuala Lumpur / Bangsar South Advertise On : 2016-07-20
Company : Propertyguru Closed On : 2016-10-31

 

 

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Job Desription

Responsibilities: • Drive traffic to PropertyGuru’s property showcases: o Gain consumer insights on projected event participants o Define positioning for PropertyGuru’s showcases that appeal to its key audiences o Create and execute strong marketing and media plans (incl. ATL, BTL, PR, and (during-event) social media) o Lead development of event creative materials (ads, flyers, posters, eDMs, PR materials, etc.): copywriting, direct internal / external designers, liaise with media, printers and publishers o Manage and optimize allocation of media budgets o Identify and pursue media partnerships / advertisement opportunities o Find and leverage opportunities in company’s overall Marketing calendar to raise awareness and traffic for events o Ensure ongoing engagement with event participants o Standardize key branding components and event materials o Research the opportunities available for the extension of our events both vertically and horizontally o Support the events Sales Heads with exciting concepts, data and ideas for our selling tools, inclusive and not restricted to trade marketing campaign and activities o Develop and manage ‘visitor messaging’ life-cycle for all PG shows (local and overseas) • Optimize during-event exposure for PropertyGuru’s product & services: events, new product launches, member benefits, etc. • Build and Manage media relationships for both online and offline partnerships • Devise and execute trade marketing strategies to bring in more clients to participate in the events and generate post-show reports to engage participating exhibitors • Optimize post-event exposure & audience engagement: o Record key insights / messages / content from each event o Share event insights with (PropertyGuru) key audiences / PR • Drive continuous improvement of events: o Analyse and report on event NPS (both participants and customers) o Track Media campaign effectiveness and optimize plans o Maintain event participant databases o Support development of sales materials and collateral Ensure continuous event and brand exposure throughout the various development stages of the messages

 

Job Responsibilities

 

Job Requirement

Requirements: • Over 4 years’ experience in events marketing, including Media planning and creative development • Good understanding of property market trends and consumer preferences is an advantage • Flair for both online and offline marketing techniques • Agility to adjust the marketing plan to capture the dynamic real estate market in Singapore and the region • Willing to travel as and when required • Possess personal traits such as self-starter, entrepreneurial, friendly, matured with pleasant disposition, humble, honest, and pursues high quality standards; able to perform multi-task, work under pressure in a challenging environment and manage tight deadlines. • A team player with a positive and can-do attitude.

 

Job Remark

Interested candidates please email to jivitah@propertyguru.com.my or call Jivitah at 03-2279 7555

 

 

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