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Job Detail : Senior Lifecycle Marketing Executive


Job Title : Senior Lifecycle Marketing Executive Salary : RM4000-RM6000
Job Level : Senior Executive Category : Accounting/Finance/General/Cost Acct
Location : Kuala Lumpur / Advertise On : 2016-08-29
Company : Propertyguru Closed On : 2016-09-15

 

 

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Job Desription

 

Job Responsibilities

In summary, be the key functional support & SME for Agent Lifecycle Campaigns for all operating markets. Manage schedule and work closely with key functional team members within Product, UX, Trade Marketing, Insights and Sales Teams to deliver and own the following o Devise and execute all automated Agent Lifecycle campaigns o Master marketing automation tools i.e. Eloqua, and act as in-house SME for marketing automation, including governance/compliance (training provided) o Segment and Conduct A/B tests, lead scoring and progressive profiling and devise engagement tactics across channels, primarily using eDMS, on-site and in-app push notifications to drive and meet agent lifecycle goals o Be result-driven, build dashboard, and develop best practices playbooks for campaigns and document processes, A/B tests and tactics that worked · Reports directly to Head of Lifecycle Marketing · Based in MY office and travel across markets. (Up to 20 to 30% travel)

 

Job Requirement

 

Job Remark

 

 

Browse job by same company : Propertyguru

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