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Job Detail : SEO Executive


Job Title : SEO Executive Salary : 3000-4000
Job Level : Senior Executive Category : Others/General Work
Location : Kuala Lumpur / Advertise On : 2017-08-09
Company : Propertyguru Closed On : 2017-09-09

 

 

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Job Desription

Based in Kuala Lumpur, SEO & Content Marketing Specialist is responsible to grow the website traffic creatively and strategically. You will help us to continue develop and execute content marketing strategies with a touch of SEO that will bring incremental traffic to our website. You will need to be creative yet analytical in the same time to create and measure the outcome. Besides being able to creatively create content that reaches out to the right persona and the right user journey, you will have to be analytical with good understanding of various SEO related metrics and concepts such as keyword research, keyword rankings, share of visits, domain authority, page authority, linking domains, etc.

 

Job Responsibilities

• Improving PropertyGuru’s organic online presence and traffic leveraging content marketing. • Making use of customer personas and user journeys along with keywords gap in strategizing content strategy. • Creating detailed content strategies for both on-site and off-site content in all form of content (text articles, infographics, videos, bite-size content) • Develop and manage SEO editorial content calendar. • Working closely with all creative resources including writers, designers and other agency personnel. • Channel management of content hub and other supporting channels such as social media channels and newsletter distribution. • Working with influential websites including news sites, high profile blogs and forums to evangelise content. • Leverage PR tactics to identify key market trends and opportunities to create exposure and drive demand online. • Facilitate off-site SEO activities such as blogger outreach, forum engagement, broken link building and etc. • Gather insights and measure the effectiveness of on-site and off-site content and SEO strategy. • Recommending and implementing new content idea supported by SEO elements to capture growth opportunities.

 

Job Requirement

• Bachelors degree in Business, Marketing, English, or Art and literature is required. • High attention to detail. • 2 to 3 years of equivalent working experience. • Experience in creating content for the web and grow traffic organically. • Understand the basic best practices of doing competitive keyword research & analysis; content opportunity identification; social media management. • Ability to analyze and present content performance. • Experience with WordPress, Google Analytics, Moz, Ahrefs, and major Social Media Channels. • Project management skills to manage the input and output of content, liasing with in-house and external agency personnel.

 

Job Remark

 

 

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